The truth is that major TV brands - big automotive, telecommunications, consumer product companies - rarely placed media schedules on even the biggest of three cable TV news networks.

Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the whole story ...

DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November.

Both Democrats and Republicans watch ABC, CBS and NBC, but they differ on viewing of CNN and Fox, Morning Consult reports.

It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story ...

by Sarah Mahoney @mahoney_sarah, September 26, 2024 ...

X has issued its first official transparency report since Elon Musk took over the platform. Based on the results, it appears it is removing more accounts and content than Twitter, but is suspending ...

It's official: Deutsch LA is now Deutsch. The name indicates the agency's West Coast leadership is the sole steward for the ...

If you're already a paid subscriber, please sign-in. Ngo will help the 900-person customer success team support Gannet’s advertising customers through post-sales support, campaign activation and ...

Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year, ...

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...