With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for minority-owned media.
Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both ...
Contextual ad platform GumGum wants to help political ad buyers figure out which issues their campaigns should focus on.
The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast ...
Earlier this year, CNN started experimenting with a “registration wall,” which required readers to share an email address. That data collection tactic catalyzed the new paywall plans, according to the ...
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