More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...

Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...

Some CMOs told Ad Age they feel too much focus has been placed on performance marketing. Pressured by inflation and other economic woes, companies are placing much more emphasis on any advertising ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

The U.S. government’s monopoly case relies on the definition of digital ad markets, and whether Google unfairly controls them ...

Rounding out the supporting cast are Nadia (Aidan spelled backward), an amorphous cloud of black smoke; Mr. 1021, a ...

The IPG network makes leadership and operational changes while seeking new momentum for CRM agency MRM fresh off its McDonald ...

Also: Snap makes sharing metrics with brands easier for creators, macroeconomic news in a nutshell, and more data-driven news ...

Brands’ increasingly robust in-house capabilities are also contributing to an increase in agency roster models, according to ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

The incumbents on the brands are Omnicom’s GSD&M (which mainly handles Dodge) and Stagwell’s Doner. Jeep, whose creative is ...

While Latino audiences wield a great amount of economic power and influence as consumers, Latino traditions also greatly ...