Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...

Some CMOs told Ad Age they feel too much focus has been placed on performance marketing. Pressured by inflation and other economic woes, companies are placing much more emphasis on any advertising ...

More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

The U.S. government’s monopoly case relies on the definition of digital ad markets, and whether Google unfairly controls them ...

Rounding out the supporting cast are Nadia (Aidan spelled backward), an amorphous cloud of black smoke; Mr. 1021, a ...

Earlier this week, Levi’s began teasing its new Western-themed collaboration with Beyoncé, much to fans’ delight. The partnership, which builds off of the singer’s “Cowboy Carter” country album, is ...

Also: Snap makes sharing metrics with brands easier for creators, macroeconomic news in a nutshell, and more data-driven news ...

The Latino marketing and PR firm’s president and founder writes about challenging the standard American narrative.

The IPG network makes leadership and operational changes while seeking new momentum for CRM agency MRM fresh off its McDonald ...

While Latino audiences wield a great amount of economic power and influence as consumers, Latino traditions also greatly ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...