Ahead of the holiday season, Walmart has dropped the price of the 2024 55" LG Evo C4 4K OLED TV by nearly 50% off (if you go by LG's retail price of $1999.99). Right now you can get it for $1069.00, which is easily the lowest price we've seen thus far for this particular size and model.

I originally wrote about LG's 48-inch C4 OLED TV on sale at Amazon for an incredible price of $1,150. The deal was so good that I mentioned how it felt like Black Friday had arrived early. Somehow, Best Buy has taken things further by discounting the OLED display even further,

One of the better deals available, however, is on LG’s 65-inch C4 OLED TV, which is down to a new all-time low of $1,357.59 ($1,341 off) with a one-year manufacturer warranty on

A 120Hz OLED Panel for only $100 more than Sony's console.

The LG C4 is a much better TV than its predecessor, the C3. That much is clear. What's less clear is why it now costs less than last year's inferior model. You can now pick up the 42-inch C4 for just £849 at Richer Sounds.