Tiger Woods' new golf apparel brand, Sun Day Red, is embroiled in a dispute over the alleged similarity of its trademark to an existing brand. Tigeraire, which produces a range of cooling products for athletics and industry,

A Louisiana-based company, Tigeraire, rejected Tiger Woods’ Sun Day Red trademark filing because it believes SDR ‘hijacked’ its logo.

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes. The filing was registered with the U.S. Patent and Trademark Office on Wednesday Sept. 25.

Tiger Woods’s Sun Day Red range of apparel was ridiculed for its bizarre name – as well as its upmarket prices – when launched earlier this year, but now the iconic golfer finds his clothing venture accused of “unlawful hijacking”.

Tiger Woods didn't waste any time launching a new brand after ending his longtime partnership with Nike at the start of the year, but the venture dubbed

Sun Day Red, the apparel and lifestyle brand that launched in February by Tiger Woods and TaylorMade, is in a trademark dispute with Tigeraire, a company that makes cooling products for athletes,