Online influencers MrBeast, Logan Paul and Olajide “KSI” Olatunji on Monday announced they’ve launched a new grab-and-go food line called “Lunchly” selling pre-packaged meals similar to those offered by the decades-old Lunchables brand owned by Kraft Heinz.

Many are closely following the DanTDM drama surrounding his public criticism of Lunchly, the new venture launched by MrBeast, Logan Paul, and KSI. As this debate continues, DanTDM’s disapproval of the product’s marketing tactics has sparked discussions across social media.

MrBeast teamed up with Logan Paul and KSI to create Lunchly, a prepackaged lunch that includes a Prime drink and Feastables candy bar. The on-the-go lunch pack will be a fierce competitor to Lunchables,

Online influencers MrBeast, Logan Paul, and KSI are launching Lunchly, a Lunchables competitor they claim is a “healthier” option. Here’s what nutrition experts think of the new grab-and-go meal kits.

KSI, Logan Paul, and MrBeast‘s newest venture, Lunchly, is met with immense backlash from popular creators, including DanTDM. He took to X (formerly Twitter) to call them out for selling anything for the sake of earning money.

The content creators, who have had success with their own food and beverage products, are launching 'Lunchly,' a grab-and-go lunch option.

The launch of Lunchly, a brand co-founded by YouTube influencers MrBeast, Logan Paul, and KSI, has sparked controversy. Positioned as a direct competitor to the Lunchables brand, Lunchly’s entry into the food market has been met with skepticism and criticism.