The offending sketch in question plays as an uplifting commercial spoof of the store, which is America's largest Halloween retailer.

Spirit Halloween is hitting back at Saturday Night Live, who aired a sketch poking fun at the costume store. The Season 50 premiere of the NBC late-night sketch show featured a sketch that made light of the retail store that sells Halloween costumes throughout October.

“When others leave, we show up,” Spirit Halloween community liaison Lauren Ashman, played by Heidi Gardner, says in the “SNL” bit (see video below). “We don’t see a dead-end town.” “We don’t see an abandoned Kmart,” says another employee played by Michael Longfellow in the “SNL” sketch.

Jean Smart kicked off Saturday Night Live‘s milestone 50th anniversary with the late night show’s best season opener audience since the last Presidential election cycle. The episode, which also featured Jelly Roll as the musical guest,