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WEBThe picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 — With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 — Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
Social Media Marketing News | Marketing Dive
WEB4 days ago — E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet. “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. By Chris Kelly • …
What Taco Bell and DoorDash learned about loyalty through …
WEBOct 20, 2023 — Taco John’s abandoned the trademark in July and launched a marketing push of its own, which Taco Bell soon followed with an effort that saw it pick up the tab on taco orders placed with participating Mexican food vendors through DoorDash. The companies pooled $5 million to comp taco orders on Sept. 12 to mark the occasion.
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 — Massive campaign, historic flop. Burger King took a big swing in 1985 with a $40 million campaign created by J. Walter Thompson. “Where’s Herb?” centered around a fictional character named Herb who had never eaten a Whopper. The marketer released a series of cryptic teasers in advance of the campaign’s TV spots.
What Coca-Cola’s generative AI experiments mean for the brand’s …
WEBDec 5, 2023 — Courtesy of Coca-Cola. In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generative AI charge has been led by one of the industry’s most storied names, Coca-Cola. In just nine months, the beverage giant ...
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards ...
WEBMar 25, 2024 — PepsiCo’s Mtn Dew is upping its marketing to niche audiences with the launch of two yearlong rewards programs that target consumers interested in the outdoors or gaming, according to a press release. The brand recently sponsored related events to support the programs. The Outdoor Gear Program invites consumers to …
Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in …
WEBSep 29, 2023 — Morinaga & Company's Hi-Chew fruit candy has been a staple in Japan for decades, but only made waves in the U.S. in the last decade after an MLB-focused marketing push helped grow the candy's U.S. sales from $8 million in 2012 to more than $100 million in 2021, according to The Atlantic. But as buying power — especially in the confectionery industry — continues to shift from Gen X and ...
63% of consumers prefer to purchase from purpose-driven …
WEBDec 6, 2018 — Dive Brief: Nearly two-thirds (63%) of surveyed global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs, and will avoid companies that don't, according to new Accenture research shared with Marketing Dive. Among consumers, 62% want companies to take a stand on the social, cultural, environmental and political ...
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