Campaign Brief Asia
WEB6 days ago — Ogilvy PR launches Influence Shield in Asia Pacific, led by Simon Webb. Webb has been appointed as Regional Head of Risk Management in APAC in addition to his current position. Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.
We Are Social + Meltwater Digital 2024 report: Global social media ...
WEBJan 31, 2024 — We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of ...
Ariel’s #ShareTheLoad: How a simple message created a …
WEBMay 5, 2023 — Since 2015, India’s leading detergent brand Ariel has been sparking meaningful conversations to drive equality in the division of household chores and urging more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel rece
Embracing “The World’s Advertising Window”: Yell’s vision for ...
WEBAug 30, 2024 — This year, one of the most talked-about speeches at the prestigious Shanghai International Advertising Festival (SHIAF) was delivered by Ohm Dissara, CEO of Thailand's leading advertising agency, Yell. Fresh off the launch of Yell Shanghai—its second office in China following Yell Beijing and the se
Virtue APAC selected to create Toyota’s ‘Move Your World’ …
WEBJan 11, 2024 — Virtue APAC, the creative agency powered by VICE, has been appointed by Toyota Motor Asia Pacific to create a regional integrated brand campaign as it embarks on an exciting brand transformation journey from the largest car company in the world, to become a modern, progressive mobility platform of the future. Virtue was selected following a four-way pitch. As lead agency, Virtue will manage ...
The 2023 LIA Chinese Creativity Show hands out 29 awards led by …
WEBNov 15, 2023 — The London International Awards has announced the 2023 LIA Chinese Creativity winners. Overall 1 Gold, 10 Silver, 18 Bronze Awards have been awarded, the only Gold being won by Dans Digital, who also received a Bronze. Other top performing agencies include; Leo Burnett Taiwan (2 Silver and 2 Bronze)
Campaign Brief Asia
WEB4 days ago — Grab Creative Studio takes out 2024 Malaysian Effie Awards Agency of the Year: Grab named Brand of the Year for 4th consecutive year. A Gold award was also presented to Fishermen Integrated and Reckitt Benckiser for the Durex campaign.
Grey Thailand refreshes 141-year-old Thailand Post with a …
WEBAug 30, 2024 — Grey Thailand adopts a humanising approach, using ‘storytelling in a presentation’ to explain Thailand Post's brand transformation. Through a 3-minute online film titled ‘You’re My Destin(y)ation’, the visual metaphors and a newly-composed song are inspired by a true story that depicts the success o
The Cyber Security Agency of Singapore lifts the veil on cyber …
WEBNov 27, 2023 — The Cyber Security Agency of Singapore (CSA) has launched the fifth edition of the national cybersecurity campaign, a fully integrated campaign that was conceptualised and executed by Ogilvy Singapore, as part of its continued public education efforts in Singapore.
The Work 2024 Contenders: VaynerMedia Thailand – Campaign …
WEBMay 6, 2024 — Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is VaynerMedia Thailand’s Top campaign…. PEPSI needed to connect with a new generation of Thai Gen Zers and youngsters in the music industry, particularly T-POP …
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